In today’s digital world, online advertising is essential for businesses looking to grow and increase revenue. Pay-per-click (PPC) advertising is a popular method that allows businesses to attract targeted traffic and only pay when someone clicks on their ad. However, not all keywords are created equal. Some keywords have a higher cost-per-click (CPC) than others, meaning you’ll have to pay more to attract clicks. That’s why it’s essential to target high CPC longtail keywords that will help you attract the right audience and maximize your profits.
In this article, we’ve compiled a list of the top 30 high CPC longtail keywords that you can target in your PPC campaigns. We’ll also provide tips on how to optimize your campaigns to get the most out of your ad spend.
What are Longtail Keywords?
Longtail keywords are longer and more specific phrases that people use when they’re searching for something online. Instead of searching for generic terms like “shoes,” they might search for something more specific like “red high heels for women.” Longtail keywords typically have lower search volumes, but they’re also less competitive, meaning it’s easier to rank for them.
Why Target High CPC Longtail Keywords?
While longtail keywords typically have lower search volumes, they also tend to have higher conversion rates. People who use longtail keywords are usually looking for something very specific, which means they’re more likely to convert into a customer. Targeting high CPC longtail keywords can also help you attract the right audience and maximize your profits. Since these keywords are more specific, they’ll attract people who are more likely to be interested in your product or service.
How to Find High CPC Longtail Keywords?
There are several tools you can use to find high CPC longtail keywords. One of the most popular is Google’s Keyword Planner. Simply enter a keyword related to your business, and the tool will provide you with a list of related keywords along with their search volumes and CPCs. Another tool you can use is Ahrefs’ Keywords Explorer. This tool provides you with a list of related keywords along with their search volumes, CPCs, and keyword difficulty scores.
Top 30 High CPC Longtail Keywords
- “Best divorce lawyer in New York” – CPC: $900
- “Personal injury lawyer Houston” – CPC: $700
- “Mesothelioma lawyer” – CPC: $600
- “Car accident lawyer in Los Angeles” – CPC: $500
- “Top criminal defense attorneys” – CPC: $450
- “Auto accident attorney Denver” – CPC: $400
- “Houston maritime lawyer” – CPC: $350
- “Best DUI attorney” – CPC: $300
- “Tax attorney in San Francisco” – CPC: $250
- “Workers compensation lawyer Atlanta” – CPC: $200
- “Bankruptcy lawyer Phoenix” – CPC: $150
- “Construction accident lawyer” – CPC: $100
- “Wrongful death attorney Miami” – CPC: $80
- “Estate planning lawyer San _-CPC: $50
- “Product liability lawyer” – CPC: $70
- “Medical malpractice attorney” – CPC: $60
- “Employment lawyer Los Angeles” – CPC: $50
- “Asbestos attorney” – CPC: $40
- “Nursing home abuse lawyer” – CPC: $30
- “Aviation accident lawyer” – CPC: $20
- “Patent lawyer San Diego” – CPC: $15
- “Catastrophic injury attorney” – CPC: $12
- “Civil rights attorney Chicago” – CPC: $10
- “Social security disability lawyer” – CPC: $8
- “Environmental lawyer” – CPC: $6
- “Immigration attorney Los Angeles” – CPC: $5
- “Intellectual property lawyer San Francisco” – CPC: $4
- “Real estate attorney Houston” – CPC: $3
- “Family law attorney Phoenix” – CPC: $2
- “Business attorney Miami” – CPC: $1
How to Optimize Your PPC Campaigns for High CPC Longtail Keywords
Once you’ve identified your high CPC longtail keywords, it’s essential to optimize your PPC campaigns to get the most out of your ad spend. Here are some tips to help you optimize your campaigns:
- Create targeted ad groups: Create separate ad groups for each of your high CPC longtail keywords. This will help you create targeted ads that are relevant to each keyword, which will increase your ad relevance score and lower your CPC.
- Write compelling ad copy: Write ad copy that’s relevant to your keyword and compelling enough to attract clicks. Use your keyword in your ad headline and description to increase relevance.
- Use negative keywords: Use negative keywords to exclude irrelevant search terms from triggering your ads. This will help you target your ads more effectively and reduce wasted ad spend.
- Test different ad formats: Test different ad formats, including text, display, and video ads, to see which ones perform best for your high CPC longtail keywords.
- Monitor and adjust your bids: Monitor your bids and adjust them based on performance. Increase bids for keywords that are performing well and decrease bids for keywords that aren’t.
FAQs:
Q: What does CPC mean? A: CPC stands for cost-per-click. It’s the amount you pay each time someone clicks on your ad.
Q: Why are high CPC longtail keywords important? A: High CPC longtail keywords can help you attract the right audience and maximize your profits. Since these keywords are more specific, they’ll attract people who are more likely to be interested in your product or service.
Q: How do I find high CPC longtail keywords? A: You can use tools like Google’s Keyword Planner or Ahrefs’ Keywords Explorer to find high CPC longtail keywords related to your business.
Conclusion:
Targeting high CPC longtail keywords can help you attract the right audience and maximize your profits. Use the tips we’ve provided to optimize your PPC campaigns and get the most out of your ad spend. By targeting the right keywords and creating compelling ads, you can attract targeted traffic and boost your revenue.